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The importance of choosing an Australian Host

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The importance of choosing an Australian Host

One of the integral factors involved in the delivery of a quality web hosting service is the physical placement of the web hosting company on the Internet road map.

To start with the conclusion, it is imperative for Australian businesses to have an Australian-based web hosting provider.

Why? Because: -

Your website content is delivered fast to your target market audience

You can access prompt local support when you need it

A hands-on, reliable, tangible service

There are many companies offering web hosting to Australian businesses, but not many of them operate from infrastructures located and managed in Australia. Furthermore, most of the hosting companies that label themselves as an Australian hosting company, or providing Australian hosting are actually re-selling hosting for overseas-based (mostly US) providers. This does not make it easy to choose a local host. We have a simple tool that can assist in discerning where a certain hosting provider has its operation based, which is available here.

Your website content is delivered fast to your target market audience
For over 90% of Australian businesses, the target market audience is located in Australia, connecting to the Internet via Australian service providers (ISPs). Therefore, when hosting a site locally, its content is delivered much faster than it would be if the site is hosted overseas. A common order of speed difference is 5x (ie. local sites are 5 times faster).

Research has proven that clients do not wait for slow websites to load. This is something you should consider seriously.

You can access prompt local support when you need it
Everyday we see people moving their sites here from overseas-based hosts, after frustrating customer support experiences. These people have learned the hard way about the importance of accessible prompt support.

One of the many reasons why support from local hosts is better is because the operational staff work in tandem with the Australian business hours. This means that not only the support stuff is there to take your queries, but the systems and network technicians are there to fix any problem that can occur.

Check the hosting location of other hosting companies.

Read more about our Australian web hosting products.